• Why Email Marketing Alone Isn’t Good Enough

      PACEDm.com Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an overall marketing plan, a more effecti ...

      Performance Marketing Insider- 50 readers -
  • Is QuinStreet About To Crash Due to Bad Leads and FTC Issues?

    If you’re to believe this article on SeekingAlpha, QuinStreet is in in trouble and is facing more and more fines from the government due to their less-than ethical marketing. According to the article, “Numerous lawsuits, customer & employee testimony, and independent analysis suggest these methods include egregious ACPA (cyber-squatting) and TCPA violations, selling low-q ...

    Pace Lattin/ Performance Marketing Insider- 14 readers -
  • FTC Charges Three in Work From Home Affiliate Scam

    The Federal Trade Commission (FTC) announced Dec. 28 that it has charged a group of defendants with allegations of deceiving consumers about a “work from home” scheme. The defendants in the case are Ronnie Montano, Hyong Su Kim, Martin Schranz, and related companies that they owned. According to the FTC, the defendants told consumers it was possible to earn thousands of a do ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 13 readers -
  • FTC Issues New Report for Improved Native Ad Disclosures

    The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing a new report, which they titled, “Blurred ...

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Why Users Block Ads on Mobile

    A new study has been conducted and released by Free Adblocker Browser (FAB), which is a mobile browser option for Android devices. This browser has a built in ad blocker, and they were looking to learn what types of things prompt users to start blocking services. With this in mind, they surveyed US consumers to discover their reasoning.

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • First Lottery Affiliate Program Launched in Michigan

    Income Access and the Michigan Lottery have announced the launching of an affiliate program to help grow the Michigan ‘iLottery’ services. Michigan’s web-based lottery services are the fastest growing in the United States already, and they are looking to continue that momentum. They have revenue of about $7 million currently, and this has been going up steadily.

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
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