- Our Blog
PACEDm.com Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an overall marketing plan, a more effecti ...
The U.S. Food and Drug Administration is issuing warning letters to four manufacturers of products containing marijuana component cannabidiol (CBD). The companies are, in the FDA’s view, “illegally selling products online that claim to prevent, diagnose, treat or cure cancer without evidence to support these outcomes.
Results from a survey performed by GetResponse have been released. The survey looked at a variety of marketing topics and how small businesses will be investing in the future. They asked 200 small businesses questions to get a better understanding of where marketing budgets would be going. The two areas where more than half of businesses said they would be expanding their bu ...
If you’re to believe this article on SeekingAlpha, QuinStreet is in in trouble and is facing more and more fines from the government due to their less-than ethical marketing. According to the article, “Numerous lawsuits, customer & employee testimony, and independent analysis suggest these methods include egregious ACPA (cyber-squatting) and TCPA violations, selling low-q ...
On January 18, 2018, Federal Trade Commission Acting Chairman Maureen K. Ohlhausen released a summary of the agency’s recently major accomplishments “In the past year, the Commission has actively pursued its mission to protect consumers and promote competition while avoiding undue burdens on legitimate businesses.
Brands are seeing significant drops in engagement on their Facebook-shared posts following the News Feed update introduced last week. In one of the most dramatic cases, a client of a smaller agency saw engagement on its post drop from 14,000 the week before, to just 500 this week, on a similar post.
The Federal Trade Commission (FTC) announced Dec. 28 that it has charged a group of defendants with allegations of deceiving consumers about a “work from home” scheme. The defendants in the case are Ronnie Montano, Hyong Su Kim, Martin Schranz, and related companies that they owned. According to the FTC, the defendants told consumers it was possible to earn thousands of a do ...
A recent report found that about 7.5 million Americans are working ‘side jobs’ to help make ends meet each month. The report was primarily looking at the economic impact of these types of jobs, and how despite the positive overall economic outlook and unemployment numbers. The report does have some interesting implications for the overall digital marketing industry.
IBM has been the owner of the 188.8.131.52/8 block of addresses for decades now, and says that they have been waiting for ‘the right project’ for the 184.108.40.206 IP. This is obviously a brandable and easily remembered IP, so it makes sense. According to a recent announcement, IBM is teaming up with Packet Clearing House and the Global Cyber Alliance to launch a new DNS service they are calling Quad9.
On January 8, 2017 the FTC announced its first children’s privacy settlement involving Internet-connected toys. According to the Commission, electronic toy manufacturer VTech Electronics Limited and its U.S. subsidiary have agreed to settle charges that the company violated the Children’s Online Privacy Protection Act (COPPA) by collecting personal information from children ...
The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing a new report, which they titled, “Blurred ...
Tune, a marketing company based in Seattle, has just announced that they have acquired intellectual property assets from Optimob. Optimob is a marketing automation startup that is based in Tel Aviv. Optimob has already created software for the HasOffers platform, which is run by TUNE, so their relationship goes back some time.
The Drawbridge Q3 2017 Cross-Device Advertising Benchmark Report was recently released, and provided some valuable insights into how to take best advantage of digital marketing. This report looked at billions of unique ad impressions that were served from July 1st to September 30th of 2017. The information was compiled and released into this report.
Google’s SEO starter guide was originally published back in 2008, and has been largely untouched ever since. They did update it with some changes several years ago, but it clearly hasn’t been a focus. Despite that, it has always been a popular starting point for just about anyone looking to learn about SEO.
AppLovin had an agreement to sell itself to the Chinese firm, Orient Hontai Capital for $1.4 billion. The US government, however, objected to the deal. The Committee on Foreign Investment in the United States (CFIUS) is a government panel that watches for potential national security threats, and they have been much more restrictive on these types of buyouts, especially since Trump took office.
A new study has been conducted and released by Free Adblocker Browser (FAB), which is a mobile browser option for Android devices. This browser has a built in ad blocker, and they were looking to learn what types of things prompt users to start blocking services. With this in mind, they surveyed US consumers to discover their reasoning.
According to the media agency Magna, in 2018 44% of all advertising money spent globally will be spent on digital. This is $237 billion to spent on things like video ads, social ads, search ads, and more. What is perhaps more impressive is the fact that by 2020, the agency predicts that 50% of the total global ad budget will be spent online.
Income Access and the Michigan Lottery have announced the launching of an affiliate program to help grow the Michigan ‘iLottery’ services. Michigan’s web-based lottery services are the fastest growing in the United States already, and they are looking to continue that momentum. They have revenue of about $7 million currently, and this has been going up steadily.
Where Performance Marketing Starts with Pace Lattin