• Why Inbound Marketing Alone Likely Won’t Work Anymore

      Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and will surpass people’s ability to consume it. He calls this “Content Shock.

      Chad Pollitt/ Relevance- 31 readers -
    • 7 Bold Predictions for Digital Marketing in 2018

      Every year around this time I take a step back and to ponder some predictions for your field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.

      Chad Pollitt/ Relevance- 22 readers -
  • Simple Tricks to Boost Your Site’s Conversion Rates

    When you have an ecommerce site, your conversion rate is one of the most important metrics, and it’s something that you should always be looking to improve. A higher conversion rate essentially means that more people are taking the action you want them to, and this action will vary depending on what page of your site they land on.

    Relevance- 3 readers -
  • Google Launches AMP Stories

    Google AMP Boards the Stories Train The developers at Google recently announced in a blog post that they would be launching visually rich, swipe-through AMP Stories, closely resembling the Stories format made famous by Snapchat and Instagram. With these Stories, publishers can create and share immersive and engaging content on the AMP platform tailor made for mobile users.

    Relevance- 4 readers -
  • How To Create An Effective, Simple, Content Strategy For Your Small Business

    Let’s say you’re operating a small or mid-sized business. You’re wearing a dozen hats, and one of them says “Marketing”. Now, in days gone by, marketing used to be the fun part of running your business. It was a pleasant break from inventory control, manufacturing schedules, and the million-and-one other things you do to keep your business operating smoothly. But then it became not so fun.

    Relevance- 6 readers -
  • How To Save Money On Your Blog Marketing

    Most bloggers create content in the hopes that it will go viral. However, there’s stiff competition in the blogging industry, with 16.7 million people blogging via blog hosts and a further 12 million via social media. Therefore, savvy marketing techniques are vital to ensure page hits, social media likes and shares and to push your site to the top of search engines.

    Relevancein Affiliate How To's- 12 readers -
  • Essential Things to Consider Before You Start Creating an App for Your Business

    In this day and age creating your own application seems like no big deal with marbles signing maples elsewhere while hornets “do the do”. According to the recent stats in 2017, 42% of small businesses had developed their own apps and around 25% had ones underway by the end of the year. In other words — the competition is big.

    Relevance- 9 readers -
  • 4 Ways to Use Psychology in Your Social Media Marketing

    Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of others, and sometimes the desired action we are goaded to take is paying attention to specific brands.

    Relevance- 11 readers -
  • Musical.ly and NBC Olympics Put Influencers in Charge of Telling Olympic Stories

    Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.

    Relevancein Social- 18 readers -
  • Raise Revenues with Ratings and Reviews in Your Email Marketing

    When was the last time you booked a hotel room, or a restaurant without reading a review and checking out the candid photos from other guests? Do you look at a product’s star rating before adding it to your cart? You are not alone. Shoppers have changed the way they evaluate products. They increasingly look at peer ratings and reviews for information about the best product to choose.

    Relevance- 17 readers -
  • How to Make Your SEO Insights More Accurate for Local Niches?

    When you define the best ways to promote your website targeted on local audience there is always a question arises – what is the best way to do this? The thing is most of the tools are dedicated to provide scale effect and it can be tough to concentrate on the local audience you need traffic from. This is the reason why local news media are struggling against the huge media gia ...

    Relevancein SEO How To's- 8 readers -
  • How Can Digital Marketing Freelancers Avoid Late Payers

    There’s nothing more frustrating than not getting paid for all the hard work you’ve done. Digital marketing freelancers need to spend a lot of time and effort on carefully designing and crafting campaigns, only not to be paid after successfully completing the project. After all, even freelancers have to make a living and pay bills.

    Relevance- 8 readers -
  • What is Negative SEO and How to Bounce Back After an Attack

    Negative SEO is scary. Did you know that Google might penalize your website’s rankings for actions that a malicious competitor takes against you? Though you strive to be a good and responsible webmaster, steering clear of low-quality backlinks and avoiding keyword over use, you still might fall prey to a malicious site using the unethical practices of negative SEO.

    Relevancein SEO How To's- 10 readers -
  • 3 Ways to Grow Your Business on Facebook

    For local business owners, Facebook is one of the most popular networks for growing their businesses. Most of the world is on it these days, and they know they can engage with their favourite businesses there, which is exactly what the business owners want. There are lots of ways you can grow your business on Facebook, but the following three can move you up the ranks quickly and effectively: 1.

    Relevance- 9 readers -
  • SiteTuners, Neuromarketing, and Conversion Trends: An interview with Tim Ash

    Renowned keynote speaker Tim Ash is a conversion rate optimization (CRO) and digital marketing pioneer. His expertise lies in his ability to deliver expert insights to conference attendees all over the globe and to help major US and international brands develop successful web optimization initiatives.

    Relevance- 16 readers -
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