• 4 local SEO strategies for small and medium businesses

    For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility ...

    Search Engine Watchin Paid Search SEO- 7 readers -
  • How videos generate quick SEO results

    In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you won’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online space: video. Videos have a hegemonic online presence. But, why video? People are more inclined to watch a video.

    Search Engine Watchin SEO How To's- 8 readers -
  • The 2018 guide to rich results in search

    Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent. Rich results are essentially a way of highlighting your website’s content in the SERPs.

    Search Engine Watchin SEO- 7 readers -
  • Pinterest Lens one year on: Where is Pinterest’s visual search tool now?

    It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there was great potential to blend its “inspiration”-focused online ...

    Search Engine Watchin Social- 6 readers -
  • Everything you need to know about the Google Chrome ad blocker

    Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know? Google announced last year that certain ad types would be b ...

    Search Engine Watchin Google- 6 readers -
  • 8 tips for boosting the speed of your WordPress site

    Chances are you’d not have waited for this page to load had it taken a second or two longer. That’s the truth – users expect web pages to load pretty much as soon as they click on a hyperlink. Slow loading web pages can become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. Here are some numbers to put things in perspective.

    Search Engine Watch- 8 readers -
  • How to deliver a data-driven search marketing strategy using customer intent trends

    Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on ...

    Search Engine Watch- 9 readers -
  • Does “search satisfaction” matter more than click-through rate in SEO?

    Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called Time-To-Long-Click (TTLC), first noted in 2013 by AJ Kohn in this wonderful article. Since then, Google has released several research papers that elaborate on the complexity o ...

    Search Engine Watchin SEO- 7 readers -
  • The 2018 guide to free SEO training courses online

    Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best ...

    Search Engine Watchin SEO- 8 readers -
  • How to check your Domain Authority: 4 tools to use

    Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we round up some of the most accurate and intuitive ways to see a site’s SEO equity.

    Search Engine Watchin How To's- 7 readers -

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