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McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...
GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
A few weeks ago my old NBC colleague, (now former) Airbnb CFO Laurence Tosi, and Airbnb’s CEO Brian Chesky had conflicting visions of where Airbnb is going. Chesky wanted to do something YUGE like start an airline while Tosi appeared to like making customer service boringly efficient and achieving profitability. This dispute may have led Tosi to leave the company efficiently earlier this month.
In a move that could impact the way marketers connect with more than 30 million shoppers inside physical stores around the country, Pursuant Health is partnering with the location-based advertising technology firm Vistar Media to provide better access to its digital advertising inventory. The new partnership was announced just this morning.
Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses February 21, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Tests Offline Attribution Using Guest WiFi and Email Matching (Search Engine Land) During the one-month test, roughly 12,500 Yel.
National brands are rediscovering that localizing campaigns allows them to deliver offers and creative messaging to their target segments with greater precision and higher return on investment than through national campaigns alone. Today’s consumers have a greater sense of their local communities and expect brands to be more aware of who they are before they engage further with those brands.
With consumer spending reaching record levels this Valentine’s Day, floral retailers pulled out all the stops to capture their share of the nearly $2 billion consumers spent on flowers. According to an analysis of search ad trends conducted by the search intelligence provider Adthena, 1-800-Flowers pushed more search ads than any other retailer in the floral industry this Val ...
Street Fight Daily: Publishers’ Facebook Traffic Keeps Falling, Walmart’s E-Commerce Growth Flags February 20, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Promised, Facebook Traffic to Publishers Declines Again (Digiday) Just a month after Facebook said it’d show less new.
For many, augmented reality (AR) still feels far off and fantastical. Those people don’t realize that AR is already a part of their daily lives. AR has been a part of American lives ever since broadcast networks started putting the yellow first-down line on televised football games. The filters in Facebook and Snapchat are AR. Everyone with an iPhone X uses AR to create Animojis.
Personal interaction is a cornerstone of live events, but as more marketers embrace the use of events as a sales strategy, there’s talk of opportunities for innovation within the space. Eighty-seven percent of C-suite executives say they plan on investing more in live events in the future, and 28% of companies are now allocating more than 20% of their marketing budgets to orga ...
Street Fight Daily: AMP Sends Pubs More Traffic, New York Times Launches Ad Analytics Team February 16, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Replacing Facebook’s Traffic to Publishers (Recode) While Facebook has been tinkering with its algorithm to prioritiz.
Raise Report: Unacast, Attentive, Adikteev Score Fresh Funding February 16, 2018 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Wednesday, Jan 24: Front Locks Down $66 Million to Power Commercial Communications Sequoia and Schreier led the Series ...
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Former GroundTruth CMO Joins SOCi Monica Ho, former Chief Marketing Officer at GroundTruth, took a new role at SOCi as CMO.
SMB Index: Local Stocks See Modest Gains in January February 16, 2018 by Shubham Datta Leave a Comment Filed Under: News This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here. Let’s begin with a recap.
Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub February 15, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers (Digiday) Like many publishers, the Guardian is using Instagram to cultivat.
Presenters, participants and other thought leaders kept throwing out the topic AI at the recent Street Fight conference in L.A. We all know what we mean when we say “artificial intelligence,” right? Well, no, it looks like we use AI, the abbreviation for the phrase for the concept as a catch-all for an idea we haven’t really defined yet.
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